US multinational technology giant Microsoft is a market leader in computer software, consumer electronics and personal computers. It is involved in development, manufacturing and licensing, as well as sales and support.
Microsoft wanted to put the spotlight on innovative, tech-smart SMEs, celebrate their success and inspire similar companies to follow suit. The key corporate objective was to raise awareness of Microsoft’s solutions and drive this audience to its website.
Our ‘Digital Champions’ content campaign featured 30 entrepreneurial SMEs who have successfully used technology to grow their businesses. We interviewed and filmed each company, compiled case studies and ran a roundtable between five champions and Microsoft representatives.
The digital insights from the discussions were great material for our Microsoft co-branded content hub, alongside which we also placed our client’s display ads. The hub was promoted to 55,000 e-newsletter readers during a campaign that lasted nine months.