Asendia is one of the world’s top three international mail, shipping and distribution companies. It was formed in 2012 as a French La Poste and Swiss Post joint venture and employs over 1,000 people in 15 countries.
As a relatively young organisation, Asendia’s key aim was to raise awareness of its brand and to promote its global services. At the same time, it needed to highlight the expertise and experience it brought to the direct mail, publishing and e-commerce sectors from its founding companies.
We created an eye-catching magazine (Send) in English and German as part of Asendia’s promotional activities. This involved handling the full production, from research and editorial to original photography and design. We also co-produced videos and wrote blog articles to support the campaign.
Our work for Asendia includes white papers, social media content, infographics, video scripts and a new content hub used by its regional offices to engage local audiences. Caspian also produces Asendia’s quarterly internal comms newsletter, which is translated into different languages and helps to make its divisions more cohesive.